Simplifying complex healthcare products through strategy, storytelling and design.
Led brand strategy, product marketing and sales enablement across three business units, working cross-functionally to simplify complex products through clear messaging and thoughtful design.
Unifying the Doximity Talent Solutions Portfolio
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Three business units had been brought together under one Talent Solutions umbrella, but they were still being marketed as separate products. The goal was to create one clear story that showed how they worked better together than apart.
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Untangling the complexity, uncovering customer objections and identifying what made each solution valuable helped shape the positioning to feel clear, cohesive and easy to understand.
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The unified messaging and positioning guided every piece of design. It started with an overarching pitch deck that unified all three business units under one clear story, then expanded into supporting sales and marketing collateral for every stage of the sales cycle.
Sales Pitch Deck
Unified portfolio. One clear story. Simple, cohesive design.
Product One Pagers
Clear value at a glance.
Sales Guides
Designed to simplify every sales conversation.
ROI Analysis
Healthcare Recruitment
Client Facing Case Study Library
Real client outcomes, clearly communicated.
Social Campaign Example
Repurposed content. Bigger impact.
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Transform insights from Doximity's annual Healthcare Recruitment Compensation Report into an integrated content campaign that educated healthcare recruiters, drove webinar registrations, and extended the reach and value of the report across multiple marketing channels.
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Each year, Doximity publishes a compensation report based on proprietary physician recruitment data. To make the findings more actionable for healthcare recruiters, we repurposed key insights into a webinar and supporting assets that helped audiences better understand emerging hiring trends and salary benchmarks.
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Rather than relying on the report alone, we repurposed a single research asset into an integrated content campaign. Key insights were transformed into an educational guide, webinar, LinkedIn content, and email campaign, creating multiple touchpoints that guided recruiters from awareness to registration and use.
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The campaign successfully repurposed Doximity's annual compensation report into a multi-channel content campaign that drove webinar registrations through LinkedIn and email, generated strong webinar attendance and follow-up engagement, and extended the reach and lifespan of the report.
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Email Campaign
Multi-touchpoint awareness that drove registrations, guide downloads and attendance.
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Linkedin Series
Promoted key insights that drove registrations, guide downloads and attendance.
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Webinar
Expanded on the report with actionable recommendations and discussion with thought leaders.
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Actionable Guide
Translated compensation report insights into practical guidance for healthcare recruiters.
